Fudlink is an emerging Namibian e-commerce tech company dedicated to address market inaccessibility issues and expensive logostics servicess for small-scale farmers.
To improve agricultural trade in Namibia and innovatively make food produced in Namibia more visible and accessible to Namibian consumers.
To become a customer centric e-commerce company whose services are trusted and preferred by Namibian producers, wholesalers, and retailers.
At Fudlink, we recognised the potential in Namibia's agricultural sector but also the significant distribution and accessibility challenges it faced, leading to food wastage and market inaccessibility. Motivated by sustainability, we created an e-commerce marketplace to directly connect local farmers and producers with consumers, eliminating middlemen and reducing the carbon footprint of traditional supply chains.
Our technology-driven platform empowers producers and consumers, promoting sustainable agriculture and responsible consumption. Transparency is key, as we provide detailed information about food origins, ensuring traceability, quality, and accountability from farm to fork.
With cost efficiency and ease of access to Namibian produce, consumers can enjoy affordable, high-quality food at a fraction of the cost. It is against this backdrop that the Namibian agricultural sector will thrive, benefiting every stakeholder along the food supply chain. Fudlink is positioned to put the right systems in place to make the Namibian agricultural industry take its rightful place and supply local produce all around Namibia, and beyond.
Nghidinwa holds an MSc. in International Horticulture from Leibniz University Hannover (Germany), graduating summa cum laude. He founded and leads Fudlink Agricultural Technology CC, a Namibian start-up developing an e-commerce platform to link food producers with traders, enhancing access for small-scale farmers